The SHOT Show (Shooting, Hunting & Outdoor Trade Show) is the world's largest and most influential trade show for the shooting, hunting and outdoor industry.
This event features thousands of exhibitors showcasing a wide range of firearms, ammunition, tactical gear, outdoor equipment and accessories. It also attracts tens of thousands of attendees, including dealers, buyers and media, making SHOT Show a vital part of the outdoor and shooting sports industry.
This SHOT SHOW Guide is aimed at providing attendees with essential information and practical tips to maximise their exhibiting experience.
The SHOT Show Overview
Time: typically held annually in January
SHOT Show 2025: January 21–24, 2025
Location: The Venetian Expo and Caesars Forum in Las Vegas, Nevada,USA
The map of Venetian Convention and Expo center
Registration Info: The Attendees will usually need to register for the SHOT Show by visiting the official SHOT Show website( shotshow.org); registration fees may vary depending on the type of attendee and time of year, and typically range from $25 to $200. For the exhibitors,the cost for booth space is about $42 per square foot.
Who Should Attend: industry professionals,retailers,media representatives,law enforcement and military personnel,outdoor enthusiasts and professionals and so on.
Planning Your Visit:
You start by creating a clear itinerary. You should set specific goals for what you want to achieve, such as networking or product exploration.
Then, check the official website for the event schedule and prioritise key exhibitors and educational sessions that are relevant to your interests. Don't miss out on social events and keynote speeches, as these can provide valuable insights and connections.
Please click here to download: SHOT Show 2025 Event Schedule
Here are the four featured events at the SHOT Show 2025:
1.Supplier Showcase: A dedicated event for suppliers to showcase their products, taking place on Monday and Tuesday in the Venetian 5th Floor Palazzo Ballroom.
2.Archery Business Pavilion: Highlighting the archery industry, this pavilion is open Tuesday to Friday in the Caesar’s Forum Academy Ballroom.
3.NSSF/HAVA Golf Classic: An industry gathering to raise funds for Honored American Veterans Afield (HAVA), offering networking opportunities. Details for 2025 are forthcoming.
4. All Star Jam Concert: Enjoy performances by popular rock and country artists on Tuesday evening at the Great Outdoors Plaza.
Travel and Accommodation
The primary airport for SHOT Show Las Vegas is McCarran International Airport (LAS), which is about 5 miles from the Sands Expo and Convention Centre.
For ground transportation, ride-sharing services such as Uber and Lyft offer convenient options from the airport throughout the city. Public buses, including the Strip & Downtown Express (SDX), connect key areas to the venue.
You can choose from hotels near the SHOT Show, many of which offer complimentary shuttle service to and from the airport and major attractions. In addition, you can easily walk to the show as the hotels are within walking distance of the venue.
Packing Essentials
It is very important that you dress appropriately and comfortably for the SHOT Show. You should also bring a few essential items with you.
1. As you will be on your feet for long periods of time, please wear comfortable footwear and layered clothing for the varying temperatures at the venue.
2. Bring a backpack or handbag to carry essentials such as brochures, promotional material and a water bottle.
3. Make sure you have plenty of business cards to network with exhibitors, prospects and contacts.
4. Do not forget chargers for mobile phones and other devices, as well as a portable power supply. A camera or smartphone is useful for capturing product demonstrations and moments you want to remember.
5. Bring a notepad or digital device to take notes during seminars and meetings.
Navigating the Show Floor
The SHOT Show is a large venue and with so many exhibitors spread across several halls, it's easy to get overwhelmed. Getting to know the layout of the halls will help you navigate efficiently and ensure you don't miss the key brands or products that interest you.
Check out the show floorplan on the official website and event app to see where exhibitors stand and the main areas of the show. You can prioritise specific brands you want to visit and note down their stand numbers for easy reference.
This is the SHOT Show 2025 3D floor plan,offered by ExpoFP
You can also use the show's mobile app to get real-time updates and find exhibitors quickly. If you're not sure which way to go, don't hesitate to ask staff for help.
Product Discovery
If you want to effectively identify and engage with the latest products and trends at SHOT, the first thing you'll need to do is research the exhibitors and their new products before the show. You can check the show website and app for a list of featured products and key trends.
You can look for designated areas that showcase new and innovative products, such as the New Product Showcase, as you navigate the show floor.
While viewing exhibits, you can use a portable notebook or note-taking app on your device to jot down key details about a product, including its features and benefits. You can also take photos of exhibits for future reference (with permission).
Post-Show Activities
SHOT After the show, participating in post-show activities is critical to maintaining the connections you've made. First, organize the notes and business cards you collected during the show.
During the week, send personalized follow-up emails to the contacts you met, mentioning specific conversations or products and reminding them of your interactions with them. This shows genuine interest and helps cement your relationship.
You can also use social media platforms like LinkedIn, Facebook groups and more to connect with industry professionals you met at the show.
By sharing relevant articles, commenting on their posts, or inviting them to join discussions about industry developments, you can engage with your new contacts on a regular basis.
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